YouTube has recently launched an application programming interface that allows its content to be embedded into other websites, desktop applications, video games and mobile devices. This application has been developed to expand YouTube’s presence, making it easier for external programmers and partners to ask questions to its library.

The application programming interfaces (APIs) are designed to upload videos and video responses and also to provide access to user and video metadata — such as titles, descriptions and ratings — and also fetch localised standard feeds for most-viewed or top-rated videos across 18 international locations. The new capabilities will allow developers to customise the player user interface, which is used to view the content, thus, providing familiar video-playback controls, such as pause, play and stop.

YouTube’s now provides a complete set of create, read, update and delete capabilities for uploading, managing, searching and playing back user videos and metadata from the YouTube ‘cloud’. They also do the transcoding, hosting, streaming and thumb nailing, plus provides open access to their global audience. The release of these APIs comes at a time when YouTube tries to elevate the perception of its site from a video portal to a video-services platform made available to any third-party website or other application.

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http://marketing.getupdated.co.uk/youtube-minds-the-developer-gap.html